Earlier this spring, Pinterest announced the new Pinterest for Business website with advanced features to help brands identify and impact of the pinboard site. A major feature, Analytics, was noticeably absent in the early days of Pinterest and the only available metric to track was referral traffic to one’s website. While traffic and sales are important metrics to measure, Pinterest can benefit brands in many other ways that general traffic can’t measure; things like colors and styles that are most popular, what people are saying about the pins, and what boards items from your website are pinned to.
The analytics Pinterest offers is based on pins coming from a brand’s verified URL address. In order to see these metrics a brand needs to set up a Pinterest for Business page, verify their website URL, and the analytics will follow. This is great to see pins coming directly from your website but this isn’t showing everything you could be seeing on Pinterest. Viralheat introduced Pinterest analytics in August of 2012. Viralheat’s analytics allow brands and business to track Pinterest activity based on keyword search profiles. These keyword searches do not need to be accompanied by a verified URL. Viralheat pull pins and analytics based on the pins that match the keywords and will also surface analytics that match the image description, URL, image tag, board, and more.
Pinterest analytics and monitoring is offered to brands using Viralheat’s Enterprise plans. To learn more about these custom plans, request a demo and a Viralheat representative will show you the many features of these plans.
Download our Pinterest for Marketers to learn the benefits of this social platform.
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